Events
Industry events and conferences are a necessary function for marketing, particularly for building relationships and developing leads. I’ve attended and supported many over my career! But more importantly, I’ve always worked to ensure we get the most engagement and lead generation out of every opportunity: Through pre and post follow-ups, consistent themes, and engaging content. Below are some examples of event promotions I’ve put together.
PTP Client Summits
At PTP, I launched a customer and prospect in-person event series, with the goal of establishing thought leadership, connecting clients with prospects, and further deepening relationships. We held one each year from 2017 until 2020 (Covid shutdown).
I worked with consultants, sales teams and execs to identify the agenda and topics, as well as the speakers. I helped develop event themes, create the content, set up the promotions, and create the pre and post-event websites (built in Pardot, a marketing automation tool that has some limitations for site building). I wrote all the copy for the event promotions.
Lastly, I hired a video agency to film all aspects of the events and helped storyboard and produce promotional videos for both before and after each event.
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2019 Client Summit Pre-Event
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2019 Client Summit Post Event
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2018 Client Summit Pre-Event
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2018 Client Summit Post Event
Event promotion and follow-up
In all of my roles, I’ve supported industry events. My goal was to always ensure we had a speaking session in order to maximize our investment. I also worked to ensure we had a theme in place, carried out through all pre and post-event promotions and follow ups. At smaller companies, I wrote all the promotional copy, built the landing pages, set up the follow-up automation and worked with inside sales to set up opportunities. Below is are examples of event follow-ups I created at PTP.
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PTP and Pay Pal Virtual Conference Session
PTP sponsored several virtual events during Covid, one of which featured a joint presentation with PTP’s client, PayPal. I set up all of the pre-event promotions and post-event follow up. Inside sales provided follow up contact and we directed attendees to the recorded version of the session.
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Emerging Channels in CX Interactive Session
PTP held an interactive session at a Frost & Sullivan event where we unveiled a recent industry survey the company sponsored. I set up all pre and post-event promotion and highlighted our thought leadership through the publication of the survey report and findings.
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Deploying a COE Event Samsung Case Study
Samsung and PTP built a Center of Excellence for customer service together, helping to improve overall experiences and retain customers. At this Frost & Sullivan event, we showcased the case study, with Samsung presenting. I set up the pre and post-event promotion, writing and publishing this case study.
Government transformation conference presentation
Sometimes I get to present, too! In 2017, I presented at the Government Transformation & Innovation event, highlighting a case study on work we completed with the Franchise Tax Board of California.
You can view a shortened snippet of the event. The video quality is low, but you get the idea :)